One Protection Business Marketing System

One Protection Business is the amalgamation of the companies Bright Grey and Scottish Provident for their protection insurance products. Generally they market their products through third party intermediaries, so it is important to keep the network of intermediaries up to date with the best information and the current offers.

The constitution of the database is the accumulation of Bright Grey's and Scottish Provident''s customers, agents and business profiles. The marketing database is updated monthly or twice monthly when marketing activity is high. The information is fully relational with one to many, many to one and many to many views.

The frontend system is web based and allows for the selection and preparation of data for marketing campaigns. These can be simple queries or quite complex using many data fields. Tracking is built in so that the effectiveness of the campaigns can be evaluated on an ongoing basis.